The landing page is a web page that a visitor can reach at or “land” on. But, when reviewing landing pages inside the department of marketing and advertising, it’s also common to connect to a landing page as being a standalone web page different from your main website that has been designed as a unique focused objective. This indicates that your landing page should have no global exploration to match it to your main website. The main purpose for this is to restrict the options possible to your visitors, helping to example them toward your planned conversion goal.