Nowadays it has become very difficult to achieve a good positioning on the web, so these tips and strategies for SEO that I am going to present will be very useful to avoid mistakes and make your site better known on the internet. Below you will see a series of strategies and tips which, in my personal opinion, will be very useful.
1. Social networks.
Over the years, social networks have reached a very high standard regarding their presence among people, millions of people use them, from there, if everything is well planned, you can promote your website through your own page, so that it can be spread through that network, be it Facebook, Twitter or Instagram. This is a tip that I recommend for a better SEO positioning.
2. Know your users.
The first thing is to know who you are talking to. Each audience consumes information differently. For example, this post could be called “Content Marketing Tips and Strategies for SEO”, but it would be aimed at a smaller and more specialized audience and the advice would be different.
To find out what people are looking for, you can use the Google search tools, Google Keyword Tool, and Google Trends, as a result of this, your website could be more direct for people who will be interested in it.
3. Plan everything
The content must be planned. You must have a clear and numerical objective – never exclusively SEO – a specific audience and a lot of ideas and desire to try.
If you do not plan your content with an editorial calendar, varying formats, specifying what type of user each content is aimed at, and focusing on them to perform a specific action on their visit (give you an e-mail, read more posts, follow you on Twitter, etc. ) it will be difficult to know if you are doing it right or wrong and you will depend only on your intuition to move forward.
4. Create joint initiatives
What do you like? Try combining it with what others do. Alloys are stronger.
It can be working on a static page about all the influencers of a sector in blog Spain, or a niche adjacent to yours with a similar theme. For example, if you are talking about Social Media, why not collaborate with 5 friends to create a Tumblr with the shit of different brands on Social Media, or a WordPress with the most obvious paid tweets?
It will give you visibility outside of your blog, page, and social profiles and will allow you to get out of the routine to experiment with new things.
5. Respect branding as an SEO tool
Branding is essential in SEO. If nobody knows you, nobody will look for your brand, remember that SEO traffic by terms with your brand name is also natural positioning. Having a powerful brand will not only make people look for you more, but it will make you a reliable source and increase the click-through rate of your results and the chances of being shared and linked, that is, SEO everywhere benefit.
Really that these tips and strategies help you to improve your web positioning with SEO methods, little by little you will achieve it. Thank you.