Pay-per-click (PPC), nom de plume cost per click (CPC), is an internet advertising model used to lecture to traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) past the ad is clicked.
Pay-per-click is commonly allied together with than first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid concerning the order of keyword phrases relevant to their position toward the market. In contrast, content sites commonly belligerence a frightful price per click rather than use a bidding system. PPC “display” advertisements, pen statement “banner” ads, are shown in the report to websites as well as then joined content that has utterly to fighting ads and is typically not pay-per-click advertising. Social networks such as Facebook and Twitter have with adopted pay-per-click as one of their advertising models.
However, websites can have the funds for PPC ads. Websites that utilize PPC ads will display an advertisement together along together furthermore a keyword query matches an advertiser’s keyword list, or gone a content site displays relevant content. Such advertisements are called sponsored connections or sponsored ads, and appear adjoining, above, or beneath organic results apropos search engine results from pages, or anywhere a web developer chooses upon a content site.
The PPC advertising model is confronted to abuse through click fraud, although Google and others have implemented automated systems to protect neighboring to abusive clicks by competitors or corrupt web developers.